"Totally U" was a great project for the fine folks at The Bradford Exchange and the Ashton Drake Galleries.

I was hired to illustrate characters based on a line of dolls they were preparing to test market. First, I was provided with the reference for the four dolls in the prototype phase.

Next, I began working with the lead character to establish a style. The initial direction was "Disney-esque."

So much for the first attempt. We quickly regrouped and decided on this edgier, more stylized approach.

Here is an example of some of the edits I received before taking the final designs to finished art.

Now a look at the assembled cast. Unfortunately the program did not make it into production, but I had a wonderful experience working with the product team. My daughters REALLY wanted the dolls!